ZONLY.J

ZIPPO Windy  IP


Product design |& Brand  Promotional  Video

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 PROJECT OVERVIEW
DUTY-Concept Planning | Art Director | 3D Deign  Engagement

This project involves the design of a themed trendy IP and the design and production of an IP promotional video.

Windy, Zippo's classic brand avatar, was designed in conjunction with the Chinese zodiac sign for the Year of the Snake (2025). Inspired by Medusa, the character combines our creative understanding of the trends of the younger generation, merging the agility, elegance, and power of the snake and wind. This embodies Zippo's "We Inspire" brand philosophy, embracing innovation, disruption, and reinvention.

IP promotional video



The film opens with Windy, long dormant in the mountains, awakened by the serpent—her messenger. Abstract forces surge forth, and the serpent’s skin begins to shed. The flame in her hand flares brightly. At that moment, she bursts forth from the rocky mountain, making her first dazzling appearance.

IP Resin kit  Design



Packaging Design

The design content includes product printing patterns, packaging box printing and patterns





The printing on the packaging is an extension of the IP Resin kit's virtual image, using vectorized illustration design.

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zonlyy.ji@gmail.com
Manhattan, New york