ROLLING LIFE
Music Video | Girl group Promotion
DUTY - CG Design and Production
This is the visual music video for "Rolling Life," the hit song from the girl group Rolling Sister. Rolling Sister features Chinese stars Bea Hayden, Moraynia, and Yuxi Zhang, as well as Australian singer Dizzy Dizzo.
The conceptual themes of "Rolling Life" are self-healing, rebirth, female power, and animism. In the seemingly chaotic "Rolling," individuals continually tear themselves apart and reassemble themselves. Ultimately, in a symphony of sparks and waves, they achieve a romantic breakthrough from a disciplinary society.
*ADVC Studio is the contractor for the production of this work.The content is for display purposes only.
The publication of "The Mallet of Witches" in 1486 provided the theoretical basis for the witch hunts, culminating in the persecution campaign. The witch hunts employed extremely brutal methods, including torture, humiliation, and burning at the stake. Many innocent women, under these inhumane conditions, were forced to confess to being witches and even falsely accuse others.
Historically, witches have often been viewed as marginalized women, but in modern times, they symbolize rebellion and feminine strength.
In the music video, the witches embody the power of women to resist oppression and pursue self-realization.
They defy society's clocks, bravely expressing their true selves and challenging traditional notions, embodying the core values of feminism.
all that seeks to destroy us will eventually become the cradle of our growth.”
Using the Earth's geological movements as a metaphor, the four members transform into "crustal witches," representing the resurrection of fossil genes, magma energy, a return to the Ice Age, the moon, and tides. Through music, they achieve a "tectonic revolution" against the hegemony of the old ecology. Each crustal movement corresponds to a woman's "original sin," condemning her to witchdom.