ZONLY.J

ZIPPO REBIRTH


Product design | Product concept propaganda animation

PROJECT OVERVIEW
DUTY-Concept Planning | CG Design and Production | Product design

The product name of this series is rebirth, and the project includes product design and product promotional video design.

The main visual design uses futuristic avant-garde elements that distinguish past styles. While responding to the tastes of Y2K young people, it also takes into account traditional practicality. It aims to reflect the trendy vitality of zippo innovation.


This series of creative ideas is inspired by the "Tree of Life" and revolves around the concept of "circle of life". The design is based on exploring the possibility of a sense of power in different stages of future life. The ultimate proposition of living things is "origin, growth, reproduction, and decline." From ancient times to the present, individual consciousness has sought more value in the ecological cycle. Due to the limitations of living things, the passage of time makes the value more precious, so we hope to obtain the greatest degree of freedom and control. Therefore, the circle of life seeks laws from the evolution of existing ecological culture and social phenomena. The "future" is a stage-by-stage hypothesis for existing conscious beings.

The three products are designed to correspond to different stages of growth, 1 gestation, 2 growth and 3 continuation. The design draws on the shapes of neurons, microorganisms, and fibers, hoping to reflect the tension of life at a microscopic level.

PART ONE-Gestation
The whole is wrapped with some similar technological geometric shapes. The upper part is a translucent frosted material cover, allowing the inner liner of the lighter to be seen from the outside, trying to express the fragility of life in the embryo.
PART TWO- Growth
The overall shape refers to the dynamic state of plant growth. Different from the feeling of being wrapped by foreign objects in the embryo, the streamlined momentum is used to express the tension of life in the process of growth, breaking the original structural (body) frame and climbing upward.


PART THREE- Continuation
The overall shape refers to the form of plant life after it withers. Just like the roots, although the flowers on the soil have withered, the roots still maintain the entire life cycle. Echoing the birth of the first chapter. Leaking out the bottom of the fuselage means the end of one round and the beginning of a new one.
Rebirth Concept Animation Shot Display

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