Office Time
Clothing brand
propaganda film
DUTY-Concept Planning | Visual Director | CG Design and Production | Film Compositing
This is a magical and surreal clothing campaign inspired by the movie, "Playtime". Based on the characteristics of highlight brand clothing, the film envisions a world where reality and dream scenes blend. The brand concept of hiighlight hopes to highlight the unique moments of modern urban women. They are not stereotyped strong women, nor stereotyped sweet girls. She integrates the diverse characteristics of girls, making highlight's clothing style both professional and dreamy and cute.
The film uses the brand's butterfly accessory elements. The penetration of a butterfly connects virtuality and reality. It is more like passing through some subconscious combinations, the intentions of some objects, like the flashing thoughts in people's minds. Just as short-lived.
The project is for display purposes only, and the portraits of the characters are exposed. If it is offensive, please contact me to delete it. Thank you!