HENGQIANSUI
Brand building | Visual system establishment
This project is divided into several display sections：
1. VI visual identity system design
2. Theme IP product packaging design
3. Mascot IP design
4. Device design
5. Space design
6. CG promotional animation design
DUTY-Concept Planning | LOGO design | CG design and production | Video Clip Editing
“Modern language conveys the sounds of the distant past.”
CHENGQIANSUl is a new branch of REEMOOR in thewomen's footwear sector, aiming to create free-flowingflats that are both innovative and traditional. The sub.brand's mission is to make memorable culture and artthat will be passed on in modern language.
The design is based on "The Classic of Mountains and Seas,'regarded as the source of chinese culture, and recreatesancient Chinese memories in a futuristic visual language.Our good fortune is no accident. People should thankGod for favoring us in corners we cannot see.