ALL IN,ALL NEW
Product Advertising | Concept CG
propaganda film
DUTY-CG production | VFX design
Mercedes-Benz teamed up with international star Gong Li to create a concept propaganda film. CG was used combined with photography to present the final film. There are 7 different concept cars in the film, and the clues of the overall storyline are connected by 7 cars in different time and space.
The plot tells that in the distant future, the protagonist has sailed for 136 Earth years in order to find a better future. One day, the protagonist "Dreamer" woke up and remembered that she always dreamed of a familiar face in her dreams. Suddenly, a guide manual appeared in her hide. The content of the manual was "How to Achieve the Ideal Future." The instructions in the guide are: "Please adjust the sound, performance, luxury, intelligence, and sustainability to the extreme." The robot is advising the protagonist to calm down, think clearly, and then follow the guide. The protagonist is very determined and follows the manual. Parameter adjustment.
At this time, the robot sounded a "space-time distortion warning". It turns out that the manual guides the protagonist to go back to the past to find the future. Following the picture at this moment, the protagonist saw familiar faces in the dream in different time and space. The robot kept reminding: "Catch her, maybe she knows the way to the future." The protagonist traveled from ancient times to modern times and experienced the year 1990. cities, deserts, jungles. Keep chasing the shadow of "her".
Finally, at the edge of a cliff, the car levitated and shot down a beam of light. In this beam of light, the protagonist touched "her". It turned out that the person the protagonist had been chasing was his future self.
"It seems that only by constantly surpassing ourselves in each era can we meet the future."